According to the Austrian Association of Sporting Goods Manufacturers and Sporting Equipment Suppliers (VSSO), an increase of 17% compared to the turnover in 2020, due to the shortage of the bicycle market, approximately 490,000 bikes were sold in 2021 (-1.2%), with an overall average price of 2,095 euros, an increase of 18.4%. Of this amount, non-electric bikes were 1,289 euros, up 16%, and electric bikes were 3,410 euros, up 7%. Electric bikes accounted for 45 percent of all bikes sold, while adult bikes accounted for 55 percent of the total. Austria was once again the strongest market in DACH. 
E-bikes: About 756 million euros in 2021, or 73% of total bike sales in 2021. Electric cargo bikes topped more than 2,200 for the first time, up 136.5% from last year and doubling sales.
Bicycles for children and teenagers: More than 90,000 bicycles for children and teenagers were sold in 2021, an increase of 14.7% compared to the same period. About 60 to 70 percent of children's bikes are sold at Easter. Compare that to the Easter lockdown in 2020.
Cross-country, gravel, and road bikes are also on the rise, with nearly 13,000 units sold in 2021, a 38% increase over the same period, with cross-country and gravel bikes accounting for 4,738 units. E-gravel, a new market, also sold 930 units.
Austria has a 45 percent market share of bicycles as climate-friendly mobility accelerators, ahead of Germany (43 percent) and Switzerland (38 percent). But these figures are sales to retailers, not marketing sales to final consumers.
Michael Nendwich, the spokesman for the Austrian Chamber of Commerce in sporting goods trade, said: "There is a growing demand for electric bikes and every bike sold in Austria is electric. These figures show that cycling is no longer ignored as an economic force."